About Us

SAMARIE was founded by Ashley Tytus who was inspired by her late grandfather's vision and guidance. He instilled in her a passion for creativity and business ownership, and he encouraged her to pursue her dreams. Our founder created SAMARIE with a mission to empower individuals to express themselves through their personal style. She saw an opportunity to create a brand that went beyond just selling handbags; it was about creating a space where individuals could feel supported and encouraged in their pursuit of self-expression.

Our brand is committed to honoring our founder's grandfather's legacy by infusing his values into every aspect of our business. We believe in the power of creativity, hard work, and determination to make a difference, and we strive to create a brand that embodies these values. We aim to offer an experience that is not just about carrying a stylish accessory but expressing oneself through personal style. Our founder's grandfather's belief in the power of business ownership and creativity drives us to create a brand that empowers individuals to take charge of their own personal style and express themselves through our unique and versatile handbags.

Through our handbags, we strive to provide an inclusive and welcoming environment where our customers can feel comfortable and supported in their fashion choices. We encourage our customers to explore and experiment with their personal style without fear of judgment or criticism. We are committed to providing an experience that is authentic, enjoyable, and fulfilling for our customers. Our goal is to help our customers feel seen, heard, and valued while also inspiring them to embrace their unique sense of style and self-expression. We continue to honor our founder's grandfather's legacy by infusing his values into everything we do, creating a brand that not only offers stylish and functional handbags but also provides an experience that inspires and empowers individuals to embrace their unique sense of style and self-expression.